Lorenti USA About Us | Salon-Level Care for Everyday Confidence

Who We Are

Lorenti is a beauty brand focused on effective formulations, modern textures, and trend-aware innovation. Our goal is simple: products that work, feel great to use, and help you look confident wherever the day takes you.

From our professional roots to today’s everyday rituals, we build each product with careful testing and quality controls inspired by salon standards to deliver consistent performance at home.

What We Make

We create practical, high-performing essentials across categories:

• Hair Care: shampoos, conditioners, serums, treatments, styling, and color-support products.
• Body Care: lotions, mists, and washes designed for comfort and daily care.
• Men’s Care: beard oils, grooming kits, gels, and finishing sprays for barbershop-inspired results.
• Skin Care: cleansers, serums, scrubs, and daily protection for simple, effective routines.

How We Formulate

We pursue formulas that balance performance with usability: textures that spread and absorb well, results you can see, and routines that fit real life. Our development process emphasizes ingredient compatibility, stability, and robust quality checks.

Our Promise

• Performance first: results-focused products guided by salon-level benchmarks.
• Consistency: disciplined quality control for reliable experiences from bottle to bottle.
• Clarity: straightforward routines and product naming so you know exactly what you’re using and why.
• Customer care: helpful, human support when you need it.

Our Story

Lorenti began with a simple belief: professional results should be accessible to everyone. Guided by industry know-how and an eye on what’s next in beauty, we’ve grown our range to meet everyday needs, without losing sight of the details that make products a joy to use.

Contact

Have questions, feedback, or partnership inquiries? We’re here to help. Email us at info@lorentiusa.com.